Approximately 30,000 people visit Tirumala Venkateswara daily. The process of donating hair is referred to as tonsuring. A set of colored rubber bands is used to create a ponytail. The hair is then shaved and collected in large metal cylinders. We purchase this tonsured hair directly from Tirumala Venkateswara in large sealed bags.
We clean the hair and create different hair products at our Indian factory. Because each person’s hair donation uses color-coded rubber bands we can ensure that each of our hair products comes from a single donor. Because we don’t process the hair into different textures, we take pictures of each of our hair products so that our customers know exactly what they are going to receive. If you have seen the documentary “Good Hair” by Chris Rock you have seen the Indian temple Tirumala Venkateswara. He doesn’t go to Peru or Brazil, and he doesn’t go to China, because the temple Tirumala Venkateswara is the only place in the world with “Good Hair”.